Your series, broadcast like television.
TRACK combines every car into one channel, with race order, intervals and onboard pictures. The director works behind the scenes; you keep the kill switch.
Club racing series and sanctioned rounds that want a broadcast for families, members and sponsors.
Simulated demoYour channel shows Race order. Sanctioned racing shows race order, intervals and LAP n / total.
01The problem today
The problem today
- 01
A broadcast costs more than the round
Cameras, a director and a graphics operator are out of reach for most club series.
- 02
Families can’t follow along
Anyone not at the circuit gets a results sheet hours after the checkered flag.
- 03
Sponsors want to be seen
There is no picture to put them in, so sponsorship stays a banner on the fence.
02What TRACK gives you
Built for how you run the day.
Race order and intervals
A wheel-to-wheel round gets real positions, intervals and LAP n / total, with a battle graphic when cars are close.
Simulated demoMore →An autonomous director
The director picks the shot from verified moments: battles, fastest laps, on-track moves. Its cuts and reasons stay in your Broadcast tab.
Simulated demoMore →Live multi-car onboard video
Up to ten onboard feeds combined into one program.
In developmentShare link and venue screen
One link for viewers at home, and the same channel on the paddock TV via Apple TV or HDMI.
Venue screen needs a real Apple TV to verifyMore →Consent and kill switch
Drivers set consent for position and video. You can remove a car from the feed or take the broadcast off air instantly.
Built · enforced on the serverSynthetic commentary, disclosed
AI commentary as subtitles or voice, always labelled synthetic, never imitating a real commentator.
Simulated demoRound highlights
Verified moments cut into one clip for your series’ socials, consented drivers only.
In development
03Example
Coastal Club Racing Series · Round 4
Illustrative scenarioIllustrative scenario: a fictional regional series, 22 cars, a 20-lap feature race at a fictional circuit.
The series coordinator opens the Broadcast tab before qualifying. Cars running TRACK on track join automatically; two drivers have withheld video consent and stay off air while still being timed.
In the race, the channel shows race order and intervals on the tower. When a battle for third tightens, the director cuts to the trailing car’s onboard. The coordinator watches the director’s log but never has to choose a shot.
Families at home follow the share link. Afterwards, the series posts a highlight reel of the round’s verified moments.
- ✓A broadcast without hiring a production crew
- ✓Families and members can follow from home
- ✓A picture sponsors can actually appear in (illustrative)
- 07:30 · Paddock opens
Today tab
Check readiness, connectivity and outputs for the day.
- 08:00 · Scrutineering
Entrants tab
Pair onboard cameras to cars and confirm consent with each driver.
- 10:00 · Qualifying
Broadcast tab
The tower ranks qualifying times. Share the spectator link.
- 13:30 · Race
Race order on air
Positions, intervals and LAP n / total. The director cuts to the closest battle.
- 13:52 · Incident
Kill switch
Take the broadcast off air while race control deals with it. Timing continues.
- 15:00 · Podium
Media tab
Queue the round highlights for the series’ socials.
TRACK Live Broadcast
Up to 10 camera feeds, 8 broadcast hours and 500 concurrent viewers. Season and multi-event rights via Enterprise. Indicative early-access pricing, not yet on sale.
Questions organizers ask
What connectivity does the venue need?
Timing works offline on each phone and syncs later. The broadcast is different: ten onboard feeds need roughly 20 Mbps of venue uplink. We survey your connectivity before we promise a broadcast, and the first organizers get a survey as part of the pilot.
Does TRACK replace our timing and scoring or transponders?
No. TRACK times laps from each car’s phone or GNSS receiver, with a reported uncertainty per lap. It is built for coaching, broadcast and the participant experience, not as official timing. Keep your transponder system for anything that needs official results.
Does the broadcast affect race control?
No. TRACK never replaces marshals or race control, and the broadcast shows flags only when race control’s feed provides them. The broadcast is for viewers; officials run the race exactly as before.
How do drivers control what is shared?
Each driver sets consent for position and video, and can revoke it at any time. Consent is enforced on the server, not just hidden in the picture: a driver who withholds it is still timed, but their car never goes to air. You can also remove any car from the feed yourself.